According to research carried out by Fairinvestment.co.uk, price is the most important factor for its users when it comes to purchasing car insurance. The majority of those questioned, 57 per cent, stated that price was the most important to them, and only 19 per cent said that the level of cover was the deciding factor.
James Caldwell, director of Fairinvestment.co.uk, warned: "Motorists should be careful choosing their car insurance by price alone, the cheapest car insurance is not always the best and there are other aspects to be taken into consideration. I would advise anybody shopping for car insurance to compare deals not just on price but also policy features, some of which may be outlined in the small print."